Proofing ensures that both the client and Faville Photo are in agreement on the print job expectations. It enables color accuracy and quality of detail to be previewed before the job is printed.
The proofing procedure will vary depending upon the customer's needs. While one client may not be too picky about the color accuracy of their image, another may have very specific requirements about how the colors and details are portrayed in their image. An artist that is creating prints from original acrylic or oil paintings will most likely want the print to match as closely as possible to the original work, whereas a digital artist may not need a proof at all if the work has never appeared as a print before.
In general, though, Faville Photo ALWAYS recommends ordering a proof print, just to be sure that you know what you're getting ahead of time. Colors can vary from one monitor to the next, so you can't always trust your home computer's monitor. It's better to spend a very small amount of money on a proof print, than to be unsatisfied with a very expensive, full-sized giclee print.